Challenge
Use our platforms to increase awareness that fresh, Ontario-grown berries in the green belt area are available year-round.
Solution
After taking a strategy-driven approach to the campaign, we collaborated directly with OPMA to design, develop and launch three videos, 15 Instagram reels, a custom photography package, a sponsored web article and digital advertising. Working closely with the team allowed us to build a versatile package that helped them meet their mandate, but also showcase their brand in a way that both inspires and informs.
Process
Twenty Two Media and OMPA worked together to develop a robust campaign anchored in a three-part video series. Collaborating together on key messaging, interview questions, subjects and video concepts, TTM then created three distinct story ideas and 15 Instagram reels to support the three pillars of Getting to Know Your Farmer, Farm-to-Table and Sustainability.
Results
Twenty Two Media took home the silver at the 2022 Canadian Online Publishing Awards for Best Video Content for their Berry Growers of Ontario video series.