Challenge
To create a visual representation for the Jägermeister brand that speaks to their local advertising needs, and satisfies the high quality aesthetic of Foodism.
Solution
We collaborated with PMA to design, develop and execute a lifestyle photoshoot for Jägermeister’s new Cold Brew Coffee. Working closely with the team allowed us to build a robust inspiration board that helped us visualize our common goal, and execute lifestyle and product photography to be used in print, social and beyond.
Process
We curated bold, eye catching lifestyle photography that reflects the tone and feel of the Jägermeister brand.
Results
A selection of print ready lifestyle assets to support not only Jägermeister’s program in Foodism but usage rights to use the assets in their wider summer campaigns in market.