![](https://cdn.twentytwomedia.ca/gallery_landscape_widescreen_small/64065ee8e3467.jpg)
Challenge
To create a visual representation for the Jägermeister brand that speaks to their local advertising needs, and satisfies the high quality aesthetic of Foodism.
![](https://cdn.twentytwomedia.ca/gallery_landscape_widescreen_small/64065ee8f3f32.jpg)
Solution
We collaborated with PMA to design, develop and execute a lifestyle photoshoot for Jägermeister’s new Cold Brew Coffee. Working closely with the team allowed us to build a robust inspiration board that helped us visualize our common goal, and execute lifestyle and product photography to be used in print, social and beyond.
![Behind the scenes of Twenty Two Media's lifestyle photoshoot for Jägermeister. Behind the scenes of Twenty Two Media's lifestyle photoshoot for Jägermeister.](https://cdn.twentytwomedia.ca/gallery_portrait_screen/64060f9d4b88e.jpg)
Process
We curated bold, eye catching lifestyle photography that reflects the tone and feel of the Jägermeister brand.
Results
A selection of print ready lifestyle assets to support not only Jägermeister’s program in Foodism but usage rights to use the assets in their wider summer campaigns in market.