We designed an omnichannel, always-on campaign that spanned six months, utilizing strategic top-level elements across our print and digital channels to command reader attention and drive consumer resonance.

We sustained the awareness generated by the cover wrap by educating our audience on what Kentucky has to offer through content pieces across subsequent issues of Foodism and Escapism. Enhanced by several online advertorials, display ads and digital promotions, we highlighted tourism experiences, partner organizations and characteristics that make the Bluegrass State a special and distinct place to visit.


Overall, the campaign surpassed 1.2 million impressions to date with Kentucky Tourism having ownership of our largest and most integrated elements across our print and digital platforms for six months.