Kentucky Tourism

Deliverables

Cover wrap - OBC, IBC IFC spread
Print Advertorial
Online advertorial
Display ads
Brand Ads

Background

Kentucky Tourism’s goal was to differentiate itself as a unique and accessible American market for Torontonians. They aimed to capitalize on the resurgence of international travel and the reopening of direct flights out of Toronto Pearson International Airport.

Strategy

We designed a 360, always-on campaign that spanned six months, utilizing key media elements to command reader attention and drive consumer resonance.

Enhanced by several online advertorials, display ads and digital promotions, we highlighted tourism experiences, partner organizations and characteristics that make the Bluegrass State a special and distinct place to visit to sustain awareness and educate our audience.

metrics

More work