Solution
After taking a strategy-driven approach to their production needs, we oversaw and facilitated the creation of all recipes and custom photography with our vendor network. We liaised with the Creative Director and Account Managers to ensure we were hitting their targets and deadlines, schedule creation and shot lists. We liaised between the Fuse & Photography team, logistic support and sample management.
Process
Leaning on traditional production principles and experience, we worked with our long-term vendors to oversee aspects of planning, finance, post-production and distribution to the clients.
Results
Over six months, three shoots resulted in 180 custom images which are now in market on Schneiders' social channels. The partnership has been renewed for 2023.
"We love working with the team at Twenty Two Media. They are the perfect extension to our team due to their extensive expertise in food content, their smart creativity, and the passion they bring to our production paired with how fun they are to work with. Great creative needs strong production especially in food and drink, and the work we've created together has been exceptional."
— Aleena Mazhar, SVP, Managing Director, Partner, Fuse Create