Strategy
We developed an omni-channel content campaign anchored in our premium print magazine, online destination and social media platforms, leveraging both branded and editorial content.The key element is a four-page guide, designed to captivate readers by using compelling storytelling based on a first-person experience exploring Niagara’s culinary scene. In tandem, video footage used across our channels supports the print story, creating omni-channel awareness through highly visual elements.
Metrics
