Challenge
To create and produce original photography for Cigar Box Pinot Noir and Cabernet Sauvignon that would support print and website takeover ads.
Solution
Twenty Two Media took a deep dive into design trends and worked closely with the team to build a moodboard that helped articulate their desired aesthetic. The new creative showcases their brand in a way that is trendy, timely, classic and aspirational.
Process
We hosted a listen and learn session with the client to get a sense of the current creative and the new direction they wanted to explore. Taking a design sprint approach to this, we mapped out a moodboard by analyzing design trends, and then a prototype of the creative with various props and products.
Results
Two ‘sets’ captured a mix of wide angle in-situation and up close bottle shots for the brand to use across our platforms.