Deliverables
- Social Ads
- Bespoke Digital Article
- Newsletter Ads
Starbucks Christmas Blend’s seasonal release is a tradition that dates back 40 years. The company aimed to highlight the annual release across digital and social platforms to engage a new consumer audience, drive in-store trial, and encourage retail purchases.
Strategy
Our media strategy focused on targeted social and digital custom content, enabling us to reach our demographic in specific areas while showcasing the blend's rich history through emotionally driven marketing, which also featured recipe content for at-home baristas.
Metrics
