To differentiate Whitley Neill from other premium gin brands in the growing category, we developed a campaign strategy around their distinct flavours and world-class ingredients, global spirit awards and international acclaim.

We implemented an omnipresent, content-led campaign designed to inspire trial of the product.


Our campaign surpassed 2.3 million impressions by having consistent visibility on all Foodism and Escapism platforms across 2021. We strategically scheduled over 10 print integrations, alongside bi-monthly digital integrations, to continuously keep the brand top of mind with consumers across multiple touchpoints.