Strategy
To differentiate Whitley Neill from other premium gin brands, we developed a campaign strategy centred around a bespoke six-page Insider’s Guide, to educate readers on the core components of the brand: the product, distillery and ingredients, along with cocktail recipes to inspire trial. We also produced a custom map which showcased their core SKUs and the locations where their world-class ingredients are sourced from. The content was repurposed across all platforms.
Metrics
