Strategy
We designed a multiplatform campaign with unique first-person stories for each channel, including narrative articles and Instagram reels, all of which tied into the larger goal of guiding the reader to discover what makes Niagara so special. The key elements are the integrated cover of the 2023 Summer Issue of Foodism and a highly visual digital content hub housing an interactive map, captivating stories, imagery, events and videos showcasing first-person experiences in Niagara’s food and drink scene.
Metrics
